Tag Archives: nike

Nike’s Human Chain- Eye popping inspiration for us all

It’s not everyday that an ad campaign actually hits the target dead on and gets the visceral reaction that the agency had hoped for, but Nike seems to manage to consistently do this better than most.

The cinematography and editing is simply amazing in this 60-second spot, showcasing the skills of some of the top athletes in the world, where Nike simply asks you- if you get knocked down, how quick are you going get up?

Human Chain from NikeSportswear on Vimeo.

From the press release:

“Everybody gets knocked down, how quick are you going to get up?”

Nike’s new short film, Human Chain, celebrates the intensity, dynamism and determination that connects athletes in all sports and motivates them to inspiring performances.

From Lance Armstrong on his bike, to a six-year-old studying martial arts, movement is the universal language that connects the athlete in everyone. It’s a language of beauty, drama, tragedy and triumph.

The 60-second film launched February 12th in the United States and features Oscar Pistorius, Sergio Aguero, Deron Williams, Maria Sharapova, Mike Spinner, Quinton “Rampage” Jackson, LaDainian Tomlinson and Lance Armstrong alongside lesser known athletes as they all connect in one continuous chain of motion.

The acclaimed UK band The Hours’ “Ali In the Jungle” delivers the soundtrack and Wieden+Kennedy, Portland, was the creative agency.

Nike Jordan Spiz’ikes in Black/Varsity Red/Cement coming 02.20.10


As soon as we went out and copped the white/grey/red colorways, Nike releases the same Spiz’ike’s on FEB 20 in the one of our favorite colorways!!


To paraphrase a quote from one of our good friends ” Some shoes are really good for everyday use and playing around, but when you need to take care of some biz you break out the Nike’s.” In this case it would be the Jordan’s


Just to give you a quick backstory (if you don’t know already), these Spiz’ike’s are celebrating the commercials Spike Lee directed for Nike iin the 90′s. He also played Mars Blackmon, Spike’s alter-ego and character that made his first appearance in Spike’s film “She’s Gotta Have It (1986)” and played a predominant role later in “Do The Right Thing (1989)


Different Commercial, Different Shoe.

They are going to have these at UNDEFEATED Feb 20, so get in line now..