So we just heard that POLAROID has decided to do a multi-year partnership with Lady Gaga!?!?!
In Lady Gaga’s own words:
“I am so proud to announce my new partnership with Polaroid as the creative director and inventor of specialty projects,” said Lady Gaga. “The Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation–blending the iconic history of Polaroid and instant film with the digital era–and we are excited to collaborate on these ventures with the Polaroid brand. Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer, and to as my father puts it–finally, have a real job.”
What will she be doing you ask? (Find out after the jump…)
Official release from Polaroid:
“Lady Gaga’s broad creative talents and the way she connects with her fans in her own, unique manner made her a natural choice for Polaroid,” said Stephen Miller, co-CEO of PLR IP Holdings. “Polaroid has had a special connection with its customers for years, we are delighted to be partnering with Lady Gaga to continue with that tradition and bring new and exciting products to the next generation.”
Serving as the Creative Director for one of the specialty lines of the Product. Damn really?
What does she really have to offer? She’s not a designer or a “Visual Artist” in our opinion. She is an eccentric musician, and even that’s a stretch. How about…performance artist? Mmmmmmmaybe….
Guess you can’t really hate yet and we all need to see what she does first before we unleash the judgments.
Is the POLAROID line coming back?
Time will tell!