The Death of Technics- Say it ain't so!?!?!

In the last few weeks, we’ve been seeing messages in forums and on Twitter that seem to indicate that the iconic Technics SL-1200 and SL-1210s may be about to be discontinued. If true, this could spell the end of the vinyl DJing era as we know it, as both models represent iconic turntables and are widely considered the industry standard in nightclubs.

According to Wikipedia:

“The Technics SL-1200 is a series of turntables manufactured since October 1972 by Matsushita under the brand name of Technics. Originally released as a high fidelity consumer record player, it quickly became adopted among radio and club disc jockeys. Since its release in 1978, SL-1200MK2 and its successors have been the most common turntable for DJing and scratching. The MK2 presented several improvements, including to the motor and casing. Since 1972, more than 3 million units have been sold. It is widely regarded as one of the most durable and reliable turntables ever produced. Many of the models manufactured in the 1970′s are still in heavy use. Rappers have referred to the turntable as “1200″, “Tee 12′s”, “Technics”, “Tec 12″, “wheels of steel” and “ones and twos”.

There is a model in the Science Museum in London as one of the pieces of technology that have shaped the world we live in.”

The rumors appear to originate from a New Zealand DJ shop called DMC World, which says on its product page: “Panasonic (the manufacturer of Technics) have announced that production of the world famous Technics SL-1200 and SL-1210 DJ turntables will stop at the end of February 2010″.

Another DJ shop – storedj.com.au – reportedly told recipients of its email newsletter: “You hear parents talking about where they were when they heard that JFK was shot, or that man landed on the Moon. For DJs, this news will come with similar surprise. The gracious founder and mother of all DJ equipment, the Technics SL-1200 is being put to bed and will no longer be produced”.

And an Australian dance music website, inthemix.com.au, has a quote from a Panasonic spokesman – Ian North – who says: “It is a sad day today but due to low sales globally in analogue turntables a decision to stop production has been made on Technics Turntables. For Australia this means we will receive our last shipment in March”.

The rumor appears to come exclusively from down under, so the withdrawal could be limited to the APAC.

Pocket-Lint.com contacted Panasonic’s press office for clarification about what’s going on, and this is what they had to say. See the full details here.

We’d love to hear your comments on this one, so please weigh in!

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